On-Demand Web Seminar

Rethinking audience engagement in the mortgage community

Past event date: May 20, 2021 Available on-demand 45 Minutes


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Many hard lessons from the past year are forcing marketers to rethink how to engage with their audience. The glut of content targeting the same audience is making it harder to break through the noise. As we look ahead, in-depth audience knowledge and targeted content will be key to cultivating an engaged community. In this session, National Mortgage News Editor-in-Chief, Heidi Patalano, to share the editorial outlook for the remainder of 2021 and provide an in-depth view of the mortgage community. Joining Patalano will be industry experts to speak to today's crowded marketing environment and highlight content strategies that successfully engaged the mortgage community.

Why Attend:

  • Gain key insights into the mortgage community from our Editor-in-chief
  • Hear how our National Mortgage News team is aligning content with today's challenges
  • Learn about content strategies that are breaking through
Speakers
  • Heidi Patalano
    Editor-in-Chief
    National Mortgage News
    (Moderator)
  • Jeff Mancini
    Jeff Mancini
    Interim Chief Executive Officer
    Arizent