Where's The ROI In Generative AI In 2025?

What generative AI is live and fully functional with real ROI today? Is it just marketing? Or are we progressing on other critical use cases like loan approvals, property valuation, customer education, borrower propensity modeling, interactive voice assistants, and other call center capabilities. Lenders and servicers share what's working, what's not, best practices, and tough lessons learned.