How can mortgage lenders compete effectively for borrowers in a difficult market? A new survey of recent homebuyers provides timely answers.
New research from National Mortgage News shares feedback from recent purchasers and segments buyers into digital- vs. in-person-first, first-time vs. repeat borrower and generation to uncover insights about their expectations and preferences.
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Among the key findings in this whitepaper:
- Which activities borrowers undertake online before they even start shopping for a home
- The best way for mortgage lenders to connect with homebuyers
- When to reach out to prospective borrowers with personalized mortgage options
- What role AI-driven tools such as chatbots and IVAs can play now and in the future