Rocket Pro is increasing its visibility to potential broker partners with its planned debut on the ARIVE loan origination platform, a technology used by thousands of originators.
Starting April 22, the broker community will have access to Rocket Pro's real-time pricing, interest rates and product information via ARIVE, a press release Wednesday said.
The Arive platform, used by 28,000 loan originators and processors, was specifically created for the broker channel by UMortgage CEO Anthony Casa in 2018. In 2020, the company was acquired by software firm Wizni.
The majority of mega wholesale lenders such as United Wholesale Mortgage, Pennymac TPO, EPM Wholesale and The Loan Store use the platform, per
"Some of our current partners actually use the ARIVE loan origination system, so for them, it'll be great to be able to integrate directly through the network and interact with Rocket that way," Sogorka said.
Rocket PRO's move to join the platform could also incentivize mortgage brokers who are currently not partners to give them a shot.
"There's about 28,000 brokers and processors on the network who now have an opportunity to see Rocket pricing, meet the folks at Rocket directly where they are, and hopefully have the experience of working with Rocket and see all the things that we have to offer them," added Sogorka.
The executive said there are plans in the pipeline regarding how to further leverage the ARIVE platform for the broker community.
"We're going to continue to grow and deepen our integration, so the goal is to provide enterprise class tools and AI driven solutions to our broker partners, and we want to deliver that ease of use and eliminate the friction when they interact with us on the ARIVE network," the general manager said.
The announcement follows other
Both moves were championed by Sogorka.
"Happy to have accomplished both of those things, in addition to a lot of other exciting things we were doing," he said. "This has been a process in terms of, how do we want to show up for the broker community, and how can we support them, meet them where they are, advocate for them and really grow with them over these next couple of years."
