Rocket Homes, the real estate arm
The site will incorporate a property searching function, a network of real estate agents and partners across the country, credit reporting, by-owner sales listings and closing and settlement services
“There are very few organizations, if any, that have our reach,” Rocket Homes CEO Doug Seabolt said in an interview. “Buying or selling a home is stressful, it can be confusing and I honestly think it’s too complicated. We are always trying to eliminate that.”
ForSaleByOwner.com — which the company bought for $2.5 million in May 2018 — allows sellers to list their properties and field offers without a broker. If they choose to instead leverage Rocket’s network of real estate agents, they will pay commission of 1.5% instead of the traditional 3%. Rocket built its network over the last 15 years and it serves all 50 states, Seabolt said.
The iBuyer channel will be added later in 2021 or by early 2022 and it’s a means of helping potential home buyers and sellers in an
As the field of all-in-one real estate brokerages becomes more crowded, this feels like it’ll be the way an increasing share of real estate transactions occur. Rocket’s betting on its position in the marketplace as a big name in lending to win business.
“Consumers demand more and more and by providing choice we’re offering what they want. We can do it all from a central location combined with seamless integration with the largest mortgage operation in America,” Seabolt said. “If you smash that all together, it’s that uniqueness to me that will get consumers to come to Rocket.”
