It's Official: Norwest Becomes Wells Fargo

Norwest Mortgage, Des Moines, has changed its name to Wells Fargo Home Mortgage to reflect the merger between Wells Fargo and Norwest Banks. The company said that the Wells Fargo name is recognized by nearly nine of ten Americans. "Homebuyers prefer a brand they know and trust, and we're very excited about our new name and the opportunities it presents for our business," said Peter Wissinger, president and chief operating officer for Wells Fargo Home Mortgage. Wells Fargo Home Mortgage serviced $282 billion of residential mortgages last year, and recently picked up $16 billion with the announced deal to acquire CrossLand Mortgage.