Figure Technologies doubles down on HELOC offerings

Figure Technologies, a blockchain-focused fintech, wants to cash in on the home equity line of credit product craze and is expanding its offerings to do so. 

Earlier this week it announced a rollout of a Lending-as-a-Service (LaaS) platform, which gives  mortgage originators access to its HELOC system and allows lenders to originate HELOCs based on their desired loan terms, pricing parameters and fulfillment requirements. 

The first mortgage shop to jump onboard is Guaranteed Rate, per a company announcement. 

In the third quarter, over $1 billion worth of HELOC volume was originated across Figure's channels, pointing to ongoing demand for the product, according to Jackie Frommer, head of lending at the fintech.

"We are thrilled to give even more lenders access to our cutting edge lending technology via the expansion of the LaaS model, and to have seen over $1 billion in HELOCs originated across all channels of the Figure platform during the third quarter, particularly amidst the volatility and uncertainty across today's markets," she said in a press release.

Earlier this year, Figure launched a HELOC wholesale loan production platform and entered into partnerships with four independent mortgage bankers to provide a private-label HELOC product as first-lien business declines.

The four companies are CMG Financial, CrossCountry Mortgage, Fairway Independent Mortgage and The Loan Store.

In the partnership program, which is already live at these firms, the loans are originated in the participating lender's name, using Figure's technology.

Mike Cagey, co-founder and CEO of Figure, noted the recent rollout of its LaaS platform is a "first step toward building a robust private capital market on the blockchain."

"We are also working with several top banks with the goal of creating a consistent and predictable takeout market for assets that are originated on Figure's platforms," he added.

As interest rates have accelerated and removed refinance incentives for most borrowers, HELOCs accounted for larger shares of origination volumes, with homeowners seeking to tap into their accrued equity which grew by an average of $270,000 since the start of the pandemic, according to CoreLogic.

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