Stewart Information Services Corp., a Houston-based title insurance underwriter, has launched a companywide rebranding effort to support other growth initiatives.
The company has reorganized itself under two brands: Stewart and Stewart Title. Stewart Title will include all of the company’s core title business lines. Other businesses will be coordinated under the Stewart brand, including Stewart Lender Services and Stewart Insurance and Risk Management.
"Our refined brand focuses on simplifying the way we communicate about Stewart and the way we do business, and sets the stage to support us through our next phase of growth," Stewart chief executive Matt Morris noted in an Oct. 5 news release about the new branding.
The company has also implemented a new tagline, "Real partners. Real possibilities." Stewart has maintained its old logo, but has given a refresh to its website and incorporated a new color scheme.
"Our new brand is clean and concise, so our customers can easily understand who we are and how we can help them through the partnerships we build," Stewart's chief marketing officer John Arcidiacono said in the release.
